Imagine that you’re giving a presentation about green manufacturing for a company that emphasises environmental responsibility. That means using images that play on branded colours as well as images that speak to brand values. If you’re making a presentation on behalf of your organisation, be sure that all of the images you use speak to that organisation’s brand and ethos. Use Images That Speak to Organisational Branding
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For example, juxtaposing fresh coffee beans against roasted beans and a beautiful latte is a great way to illustrate a relationship between concepts. You should choose photos that complement each other in order to make a greater impression. Creating consistency is key here, but you should also think about putting two or three complementary images on one slide to help your audience members draw connections between related pieces of your presentation. Subtle visual cues can have a huge impact on an audience. If you want your audience to look to the right, for example, display a photo of an individual who is gazing in that direction. Whatever the action you want to encourage, use images to direct your readers towards it. Perhaps you want your audience to focus on a certain aspect of one slide or you want to invite exploration in an interactive PowerPoint presentation. Helping your audience connect emotionally to your presentation is important, but you also need to drive your audience to take action.
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Images that encourage emotional connections are compelling, relatable and memorable. For example, using a beautiful photo of a mother and child in an intimate moment of play is a great way to appeal to the emotions of your audience. One of the easiest ways to evoke emotions in your audience is to use powerful images. Select Images That Encourage Emotional ConnectionsĮncouraging your audience to make an emotional connection with your presentation is essential to overall success. The key is to ensure that there are strong connections between your pictures and your presentation topic.Ĥ. If you’re talking about farming technologies, use photos that showcase the machinery, techniques or products that you’ll be referencing. If you’re giving a talk about urban planning, display images that are directly related to municipal or development plans. Every photo that you use should also enhance audience understanding of your topic. Remember that imagery in PowerPoint should never be chosen simply because it looks good. This is a great way to impress and engage an audience.ģ. Ask around your organisation and find out if there’s an experienced photographer who can help you create high-quality, original photos that correspond directly to what you’ll be talking about. When choosing visuals for your presentation, use unique pictures whenever possible.
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It’s an original picture that speaks directly to the presentation for which it’s been prepared. It’s clear that this isn’t a stock photo or generic piece of clipart. This photo, which juxtaposes a man’s face over an aerial city shot, is absolutely unique.
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If you’ve already picked several black and white photos, use these instead of colour throughout your presentation. Pick graphics that tell a logical story on their own or that are related by aesthetic qualities. There’s no doubt that the information in your presentation shares a common thread and your images should as well. You should think of your chosen images as a connected whole instead of discreet entities. Here are nine tips to help you choose powerful imagery for your PowerPoint presentation. Picking the right PowerPoint images is essential to the overall success of your presentation. The images you choose for your PowerPoint presentation can have an incredible impact on viewer attention, esteem and retention.